No matter the size of your project, work backwards from the event date(s) and identify all the tasks involved in the outreach campaign. Those closest to the event will be day-to-day details with broader tasks at the start of the campaign. Once you have your message, your logo and images, you are ready to roll out your communications and outreach plan.

This section of the tool kit is about how to manage a promotional campaign for your event and make the most of your own communication platforms. It discusses branding, how to write a press release and active and passive outreach strategies.

Types of Promotion

Passive promotion means putting your information out for others to come across as they are reading the newspaper, scrolling online or moving about in the community. Information posted on your website, an ad in a newspaper or posters in the community can be...
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Making a Plan and Branding Your Event

Whether this is your first event in a series or a one-time activity, you will need to brand the event or the series so it stands out. Start by asking how you can capture the essence of the activity. What words and images will you use? Create a logo or brand image...
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Writing a Press Release

A press release is a crucial part of any communications strategy. It’s a short and concise official statement about a newsworthy event happening within your organization. Press releases are used to get the word out and pique the interest of...
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Harnessing Community Networks

Community partners have their own constituency or members, and artists participating in the project often have their own networks and followers. Harness the community’s social networks by creating a communications package that provides...

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Rolling Out The Campaign

No matter the size of your project, work backwards from the event date(s) and identify all the tasks involved in the outreach campaign. Those closest to the event will be day-to-day details with broader tasks at the start of the campaign. Once you have your message, your logo and images, you are ready to roll out your communications and outreach plan.
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"I'm so glad to have found out about this because I only discovered my love for theatre recently! I'm so excited to see the performance."

– Attendee in Prairie Drive Park, 2018