Rolling Out The Campaign

No matter the size of your project, work backwards from the event date(s) and identify all the tasks involved in the outreach campaign. Those closest to the event will be day-to-day details with broader tasks at the start of the campaign. Once you have your message, your logo and images, you are ready to roll out your communications and outreach plan.

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  TIP 

  TAF created an Arts in the Parks event guide, outlining all the summer activities, which helped establish AITP as a city-wide brand. We also created local event-specific postcards which were dropped in mailboxes, posted in community locations and handed out at community events and gatherings. This combination was effective in reaching the community and also helped in advocating at the city level for future support of the program.