Passive promotion means putting your information out for others to come across as they are reading the newspaper, scrolling online or moving about in the community. Information posted on your website, an ad in a newspaper or posters in the community can be effective in creating visibility about your event but you have less control over who is getting the information. Posters should catch the eye and prominently feature the date, time and location.We’ve found that information on bulletin boards at community centres and agencies or a pile of flyers at the local library are good ways to reach people at a local level.

Active promotion means targeting your promotion to the people you want to attract to the event. If you have lots of person power, you can organize door-to-door campaigns or attend community events, like farmers markets or community BBQs, to inform people about the event in-person. Another option is having a presence in the park prior to the event so you can engage public interest and answer questions about what will be happening.