Community partners have their own constituency or members, and artists participating in the project often have their own networks and followers. Harness the community’s social networks by creating a communications package that provides information and content bites that fit easily into existing communication channels. You may want to provide some of your own organizational history, some images and video content and all relevant links to your event.

At the very least, make sure to share your press releases and event hashtag with artists and partners along with a request for them to share information with their networks. Artists’ social media postings about upcoming performances, exhibitions or community engaged art-making projects can help attract people.

Your promotional campaign can really be helped by recruiting a spokesperson. This would be an influencer, someone who is well known and respected. It might a community leader who has helped make a change, an artist or arts group involved in the project, or a person who has championed the arts in your community.