A press release is a crucial part of any communications strategy. It’s a short and concise official statement about a newsworthy event happening within your organization. Press releases are used to get the word out and pique the interest of local journalists.

TIPS FOR WRITING AN EFFECTIVE PRESS RELEASE

1. Begin with a compelling headline. The headline is the first thing journalists and the general public will see. Make sure it’s eye-catching so everyone continues to read on!
2. Include all relevant information in the first paragraph. Journalists are busy and rarely have time to read a whole release. Including all relevant information in the first paragraph ensures that your readers will know exactly what your press release is about.
3. Include quotes. Quotes can add life to your press release and serve the function of filling in any missing information.
4. Add your contact information and include links. Let your readers know who they can contact if they have additional question Provide a link, when possible, to your website, blog or Facebook event so that readers can learn more.
5. Keep it short and easy to read. One to one-and-a-half pages is the recommended length for a press release. Remember that a press release is a short dose of information that should compel your readers to learn more. Similarly, ensure that the language you use is simple, easy to read, and that the information you provide is accurate.