Toronto Arts Stats 2017 asks questions about genorosity and the arts. What motivates Torontonians to give their volunteer time, or money, to the arts? This report brings together the results from a public opinion poll and a survey of arts administrators revealing where perceptions of philanthropy to the arts differ.

Arts Stats 2017 explores the theme of generosity, revealing how the arts stack up against other charitable organizations for donor dollars, the barriers that stop people

73% of Torontonians say that making a difference is the top benefit to donating to the arts. Surprisingly, receiving acknowledgement (34%), and getting invitations to special events (31%) are not top priorities to donors. 

Acknowledgements
Toronto Arts Stats 2017 is a publication of Toronto Arts Foundation, compiled and edited by Margo Charlton of Toronto Arts Foundation. Survey questions were designed and analyzed by Margo, Lisa Coven and Patrick Ryan (Leger). Special thanks to Michelle Yeung, Jaclyn Rodrigues and Jennifer Green. 

Our thanks to Dave Scholz of Leger for his continued support of arts impact research.

Please feel free to download infographics from previous studies below share or post on your website. 

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  Arts Stats 2017 

  Toronto Arts Stats 2017 asks questions about generosity and the arts. What motivates Torontonians to give their volunteer time, or money, to the arts?

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  Toronto Arts Stats 2016 

  Toronto Arts Stats 2016 reveals public opinion about the arts including how Torontonians see the arts as a way to attract tourists, improve the economy, create employment and make the city more beautiful. 96% of Torontonians see at least one benefit of the arts to the City of Toronto.

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  Toronto Arts Stats 2015 

  Torontonians see the arts as having a positive influence in the neighbourhoods they live in, their individual lives and the city they call home. Starting in 2013, Toronto Arts Foundation and Leger have developed a partnership to explore public opinion about the arts.

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  Bringing the City Alive 2014 

  In January 2014 a research study was undertaken by Leger on behalf of the Toronto Arts Foundation. The results reveal how central the arts are to life in Toronto.

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  Bringing the City Alive 2013 

  Bringing the City Alive 2013 examined the arts as a way of attracting residents to live in Toronto. The Leger survey found that a significant majority (69%) of Toronto residents say arts and culture are important factors in their decision to live in Toronto.