Outreach Strategies

A wide range of artistic programming happens in parks and public spaces, from dance festivals to visual art installations. When looking to engage the community you will need to create an approach that feels right for you, that taps the strengths of the artistic discipline you’re programming and draws attention to your event.

There is no one template but there are unlimited possibilities to be creative and inventive. Here are some ways to draw attention to your event:

• Gather politicians, dignitaries, sponsors, community and media and host a program launch with performances and/or host a picnic in the park and launch the program with community members
• Have a parade or performances in/through local neighbourhood spaces (sidewalks, streets, malls, community centres, libraries) leading up to the event
• Perform at a local event or festival, host a workshop or demonstration at a local community centre or library, or hand out flyers
• Knock on doors to inform people about your event
• Have a consistent, visible presence in the park
• Commission an artist to create signs or murals to advertise your activities

Word-of-mouth is by far the most effective communication tool for small-scale or neighbourhood-based events. While social media is important, Arts in the Parks found it less effective in suburban areas of Toronto. Large-scale marketing and branding initiatives (e.g. ad buys in mainstream newspapers) will certainly support your brand presence but are much less effective in reaching local community members.

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  Go where the people are. Where are popular events and places where people gather? Arts in the Parks has found Farmers Markets to be excellent spots for handing out information. If your event is child friendly, let schools know. They might even arrange to bring a group of students to the event. If an event is during the daytime, make sure seniors’ centres have the information.