Appendix 3: Audience Survey

In 2018, we surveyed 31 of 36 parks where programming of one or more activities took place. Surveys were distributed and collected by volunteers using both digital tablets and postcards. Data entry was then completed by staff to convert the postcard surveys into a digital format that could be merged with data collected by tablet surveys.

LONG FORM

EVENT INFORMATION

1. Date
2. Area of City
3. Park
4. Event

DEMOGRAPHICS

1. Age
   1. 18-24
   2. 25-34
   3. 35-54
   4. 55+
2. Postal Code
3. Do you live...
   1. In this neighbourhood
   2. In this region of the city (i.e. Scarborough, North York, East Toronto, Etobicoke, York, Lakeshore, Central Toronto)
   3. Elsewhere in the GTA (Greater Toronto Area)
   4. Out of Town
4. What mode of transportation did you take here?
   1. Walking
   2. Public transportation
   3. Taxi or Uber
   4. Cycling
   5. Driving

QUESTIONNAIRE

1. Did you go to Arts in the Parks events in previous years?
   1. Yes
   2. No
   3. Unsure
2. How many people did you come here with today?
   1. Adults _________
   2. Children under 18 _________
   3. I came by myself__________
3. Where did you hear about today's event?
   1. Community newspapers, or newsletters
   2. Family, friend
   3. Posters/handbills
   4. Social media (Facebook, Twitter, Instagram, etc.)
   5. Local facility or organization (library, community centre, recreation centre)
   6. Local businesses
   7. From the artists
   8. At another community event (farmer’s market, neighbourhood festival, etc.)
   9. Just saw it as I was passing by
   10. Other
4. Why did you come to today's event?
   1. It's free
   2. It's close to my home
   3. It's less formal than attending arts elsewhere
   4. I know the artists
   5. I like being outside
   6. To be with friends and/or family
   7. To meet new people
   8. Other _______________________
5. Do you regularly attend arts events (dance, music, theatre, readings, galleries, festivals)?
   1. Often
   2. Sometimes
   3. Rarely
   4. Never
6. Rate the following 1-5; 1 being strongly disagree, 5 being strongly agree.
   1. I want to see more arts events in parks
   2. I felt welcome at this event
   3. This experience changed the way I see this park
   4. I will return to enjoy other activities in this park
   5. This experience makes me want to attend or participate in more arts activities
7. Have you heard of Toronto Arts Foundation or Toronto Arts Council before?
   1. Yes
   2. No
   3. Additional comments:

SHORT FORM

1. Age
   1. 18-24
   2. 25-34
   3. 35-54
   4. 55+
   5. Postal Code ________________
2. Did you go to Arts in the Parks events in previous years?
   1. Yes
   2. No
   3. Unsure
3. Why did you come to today's event?
   1. It's free
   2. It's close to my home
   3. It's less formal than attending arts elsewhere
   4. I know the artists
   5. I like being outside
   6. To be with friends and/or family
   7. To meet new people
   8. Other _______________________
4. Do you regularly attend arts events (dance, music, theatre, readings, galleries, festivals)?
   1. Often
   2. Sometimes
   3. Rarely
   4. Never
5. Rate the following 1-5; 1 being strongly disagree, 5 being strongly agree.
   1. I want to see more arts events in parks
   2. I felt welcome at this event
   3. This experience changed the way I see this park
   4. I will return to enjoy other activities in this park
   5. This experience makes me want to attend or participate in more arts activities
6. What did you like best about your Arts in the Parks experience?